More Than 100,000 Sellers Have Inventory in New Google Shopping Model
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report...
View ArticleA Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be...
View ArticleGoing Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language preferences, and how social can...
View ArticleFacebook-Datalogix Partnership to Track Offline Purchases by 100 Million+...
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline purchases of Facebook users from over 100 million...
View ArticleHow to Forecast the Future Value of SEO in 7 Steps
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts you, as an agency, independent specialist, or...
View ArticleGoing Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures...
View ArticleHow the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s...
View Article10 Tricks to Research Anything
Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information you need is time consuming if you don’t know some of...
View ArticleIncrease PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the...
View Article1 Way Not to Wish You Had Just Done That Before Black Friday
Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the...
View ArticleBlack Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online...
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday...
View ArticleFor the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives...
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more...
View ArticleCyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore,...
View ArticleGoogle Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search...
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that...
View ArticleThe Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare...
View ArticleMobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The...
View ArticleBlack Friday & Cyber Monday PPC: How Did Retailers Prepare?
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how...
View ArticleROPE: 4 Essentials for Global Integrated Digital Marketing
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration...
View ArticleThe Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn’t steep discounts, national ad...
View ArticleTop News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and...
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